TikTok is blowing up. If you’re already a TikToker—or thinking about becoming one—you’ve probably wondered how to grow a large audience. One common question is: “When is the best time to post on TikTok?”
Finding a single “best” time to post isn’t simple. Social platforms shift constantly: trends emerge and fade, and what worked yesterday might not work tomorrow. Even if a certain post gets lots of likes and followers at a specific time, that doesn’t guarantee future posts will perform the same way.
So how do you discover the best times to post on TikTok for your audience? And how do you optimize your content to attract more followers? Below are questions to ask and practical steps to take that will help you identify your best posting windows and grow your reach.
Based on an analysis of over 100,000 posts, here are peak engagement times (all times in Eastern Standard Time and not industry-specific):
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Social media has created a constant demand for content. Whether video, GIFs, or links to articles, people scroll their feeds to pass the time and discover something new. Creating great content should always be your priority, but understanding when your audience is most active will make that content more likely to be seen.
Questions to ask to find the best time to post on TikTok
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Where is your audience located?
TikTok is global. For example, roughly one in seven people in Thailand have downloaded the app; India has over 20 million users; China about 150 million; and the U.S. over 14 million. These numbers matter because time zones influence when your content is most likely to be viewed. If your followers are concentrated in a particular country or region, post during that region’s peak hours.
How do you use this information?
First, identify where your followers live. TikTok lets you switch a regular account to a Pro account, which unlocks analytics showing follower counts, gender split, and the top territories where your audience is located. To learn more about account types and how to switch, see TikTok’s guide on managing account types (TikTok Help Center).
How to switch to a Pro account:
- Open the TikTok app and go to your profile.
- Tap the three dots (or three-line menu) in the top right to open Settings and Privacy.
- Select “Switch to Pro Account” and follow the prompts, which may include verifying your phone number.
- Once you’re on a Pro account, view Analytics to see follower locations and activity patterns.
Use those analytics to schedule your posts when your followers are most active. Then test consistently: post at different peak times, measure engagement, and refine your schedule. For more guidance on testing posting times and optimizing schedules, see resources from social media experts such as Later (Later—Best Time to Post on TikTok) and Hootsuite (Hootsuite—Best Times to Post on Social Media).
Bottom line: there’s no single perfect time for everyone. Use the general peak times above as a starting point, convert to a Pro account to access analytics, test posting windows tailored to your audience’s location, and iterate based on what your data shows.
