The Viva Fashion Mart is a retail chain of shopping malls designed to offer customers a wide selection of clothing, shoes, accessories and other fashion-related items. These fashion marts have become a go-to destination for many of the world’s top brands and attract shoppers across all age groups.
The rise of the fashion mart
The rise of fashion marts has changed how we shop. Traditional, single-store shopping experiences are evolving into more efficient, convenient and digitally-enabled journeys. Three major forces driving this shift are technology, globalization and personalization.
Embracing technology
Technology has reshaped the shopping experience by enabling customers to browse and buy anywhere, anytime. Mobile apps, real-time inventory, AI-driven recommendations and seamless payment systems make it easier to discover trending products and complete purchases quickly — saving both time and money.
Globalization
Globalization makes it easier and more affordable to buy products from around the world. Cross-border trade increases product variety and exposes shoppers to international trends, creating a broader fashion community and more competitive pricing.
Personalization
Personalization allows retailers to tailor the shopping experience to individual tastes. Online stores now offer curated recommendations, size and fit tools, and customization options so shoppers can discover items that match their style and needs. These capabilities improve satisfaction and encourage repeat visits.
8 tips for shopping smart at the Viva Fashion Mart
With so many brands and designers to choose from, shopping can feel overwhelming. Use these practical tips to shop smarter and get the most value from your visits:
- Set a budget before you shop and stick to it to avoid impulse purchases.
- Be open to trying new styles — experimentation can uncover unexpected favorites.
- Choose versatile pieces that will work across seasons and occasions to maximize wardrobe value.
- Compare prices and look for sales, coupons or loyalty rewards before buying.
- Consider the time you want to spend shopping and plan accordingly — efficient browsing saves both time and money.
- Trust your taste. If you love an item, buy it — personal confidence matters more than trends.
- Wear and evaluate what you already own. Keeping a simple inventory of your wardrobe helps prevent unnecessary purchases.
- Prioritize fit and quality over sheer quantity; a few well-chosen items often outperform many impulse buys.
What is the future of retail?
The retail industry continues to transform as e-commerce grows and consumer expectations shift. Retailers are investing in mobile-first and digital marketing strategies to reach customers wherever they are. Those that adapt to omnichannel experiences and blend physical and digital strengths will be best positioned to retain and expand their customer base.
Fashion marts in the future
Fashion retail is evolving toward a hybrid model that combines brick-and-mortar presence with strong online platforms. Physical stores still play an important role in discovery, fitting and brand experience, while online channels offer convenience, broader inventory and competitive pricing. Expect stores to become experience-focused destinations that complement robust e-commerce operations.
Sales and marketing trends online
Digital channels such as social media, email marketing and search engine optimization remain critical growth drivers for fashion brands. Brands that combine engaging content, targeted advertising and data-driven personalization generate stronger customer loyalty and higher lifetime value. For a deeper look at industry trends and the state of fashion globally, authoritative research can be helpful — see analysis from industry experts such as McKinsey for broader context https://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion.
How to create your own e-commerce website
Starting an online store is attractive because e-commerce continues to grow. To build a competitive site, focus on these key areas:
- Design: Create an attractive, user-friendly layout that highlights products and makes browsing intuitive.
- Inventory: Maintain sufficient stock levels and clear product information (sizes, materials, shipping times).
- Marketing: Promote your products through social media, content marketing and paid campaigns. Integrate email and loyalty programs to retain customers.
- Mobile optimization: Ensure your site works seamlessly on phones and tablets, since many shoppers browse and buy on mobile devices.
- Customer experience: Provide easy checkout, transparent returns, fast shipping and responsive support to build trust.
- Analytics: Use data to track performance, understand customer behavior and continuously optimize product listings and campaigns.
For practical, step-by-step guidance on launching an online store, resources like the Shopify starter guides can be useful https://www.shopify.com/blog/start-online-store.
By combining thoughtful retail strategy, technology and customer-centric practices, both fashion marts and online stores can thrive in the evolving retail landscape.
